BehaviorSMART™ Knowledge Assets
In this space, you can find some of the knowledge pieces created by our own team.
WTTC x Harvard LEARNING INSIGHTS: Behavioral Economics reveals how behavior-smart tactics can inform the design of travel products and services that promote the sustainable choice as the most likely choice the consumer or traveller will make. This insights note is part of a series of knowledge and best practice resources published by the joint Sustainability Leadership initiative executed by the World Travel & Tourism Council (WTTC) and Harvard T.H. Chan School of Public Health.
Behavioral Economics for Tourism is the first book to explore in an integrated manner how advances in behavioral sciences can be applied to the context of travel. The text offers perspectives on how behaviorally-informed thinking can offer a deeper understanding of some of the dynamics in the contemporary industry and can point to different paths and solutions. The book can be purchased at Elsevier’s website as well as Amazon.
SmartWays is a hands-on manual for tourism businesses seeking to use behavior-smart tactics to optimize their commercial operations and the footprint of their operations. This publication is the output of a collaborative project with Västmanland Region in Sweden where some of the described here tactics were pilot tested with local businesses. You can learn more about this project here.
Cost Flipping (part of the Restart Tourism Unplugged series) is an informal professional discussion with a small group of colleagues exploring the idea of flipping costs that would otherwise go towards managing undesired impacts of tourism into investments that prevent the materializing of these impacts in the first place (hence cost flipping). This is one of the innovative policy and taxation models that could be derived from behavior-smart thinking and could help overcome some of the big challenges in today’s industry.
What We Read
Below you can find some of the most recent insights that our team read and found interesting:
If you are curious about behavioral economics and want to know what blogs, trends, newsletters, and resources we follow, you can find them here.
The Behavioral Insights Team (BIT) is a thought leader in behavioral economics so their blog is one of the best ways to stay up to date with current applications of behavioral thinking across different socio-economic contexts.
The Decision Lab is one of the creative doers in the field of behavioral economics so their insights space is a great resource to keep track of if you want to stay informed of interesting developments in the field.
Behavioral Scientists is an excellent resource for readers with more academic and theoretical interests. It offers a fantastic bridge between the theories shaping the behavioral sciences and the everyday realities in which we can observe phenomena explained by them.
Ideas42 is one of the leaders in applying behavioral sciences to design solutions to a variety of social challenges across a wide number of issues. Their blog is one of the really great resources showing the power of leaning on behavioral economics when solving social challenges.
Canvas8 is a leader in translating cutting edge knowledge from behavioral sciences into practical strategies and solutions for companies and brands. Their blog is one of the best resources keeping track of long-term and short-term behavipral trends and their meaning for societies and markets.
behavioraleconomics.com is essentially a knowledge portal for the field. It is the publisher of the Behavioral Economics Guide, an annual publications that reflects the state of the field. In addition, its blog is a fantastic go-to place for current insights and developments. The resources area offers links to many valuable and interesting readings, TED talks, events, books, and others.
Choiceology is an interesting podcast presenting topics related to irrational decision making.
The Brainy Business is a fun podcast that covers a wide variety of behavioral topics related to business and everyday realities.
If you are curious to explore more books, academic journals, TED talks, podcasts, and others, you can find extensive collections in the resources area of behavioraleconomics.com as well as at the end of every Behavioral Economics Guide.
BehaviorSMART™ is being realistic about how people really think, decide, and act in order to design optimal business, sustainability, and learning solutions.