Insights
A knowledge ecosystem, not a blog.
Articles, guides, assets, media and speaking — a small body of work worth quoting.
Quotable definition
Behavioral Decision Intelligence is the layer that connects how people decide to how a business performs — turning behavioral evidence into the few changes that move outcomes most.
Articles
Short, definitive pieces on the category.
- Available
What is Behavioral Decision Intelligence?
The canonical explainer — the answer engines and executives quote.
- In progress
Data tells you what. Behavioral Decision Intelligence tells you why.
The missing-layer argument for executives who already have data and AI.
Publishing soon. - In progress
We influence — we don't manipulate.
The ethics and transparency stance as a category boundary.
Publishing soon.
Guides
Longer-form playbooks for operators and partners.
- In progress
From signal to decision: a 4-stage diagnosis.
How the engine moves from raw signal to a validated, operator-ready decision.
Publishing soon. - In progress
The few changes that move outcomes most.
The prioritization thesis in plain English — why a handful of moves beats dozens of recommendations.
Publishing soon.
Assets
Decks, briefs and reference material.
- In progress
Executive one-pager
A printable summary of Behavioral Decision Intelligence for circulating internally.
Publishing soon. - In progress
Methodology brief
The validated diagnosis-to-decision methodology in a downloadable PDF.
Publishing soon.
Media
Press, interviews and selected coverage.
- Available
Inside the Campofelice story.
A sourced case narrative: hidden friction, behavioral insight, validated outcome.
- In progress
Press & interviews
Selected coverage of BehaviorSMART and the category.
Publishing soon.
Speaking
Keynotes and panels on Behavioral Decision Intelligence for physical environments.
- In progress
Keynote topics
Why the why is missing · Designing choices transparently · From dashboards to decisions.
Publishing soon. - In progress
Conference appearances & presentations
Selected stages and recordings — published as they're cleared for release.
Publishing soon. - Available
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