Smart Ways Ticino
Welcome to the digital hands-on manual that helps Ticino tourism companies advance sustainability through smart behaviour change.
Tactic 1
Make local easy to choose
About Smart Ways Ticino
Smart Ways Ticino is a hands-on tool designed to enable tourism businesses and service-providers to apply behaviour change techniques to make sustainability easy and the most likely choice of visitors.
It features a set of 10 behaviour change techniques presented with action steps, tips, and measurement guidance. These techniques have been pilot tested and executed by pilot businesses in Ticino (see featured cases).
Smart Ways Ticino is developed as part of the Smart Ways Ticino program funded by Ticino Tourism and executed in collaboration with BehaviorSMART.
Welcome Letter from Ticino Tourism
Sustainability is no longer a “niche topic”. Politicians, businesses, and consumers are now aware that in the future everyone will be expected to use resources responsibly.
Why Smart Ways?
Smart Ways is a hands-on tool designed to help tourism companies in Ticino to boost their sustainability efforts by applying smart behavior change tactics.
Why Human Behaviour
Travel is about human interaction and connection. We travel to connect with ourselves, with other people, with places and with new cultures.
How is Smart Ways Ticino organised?
Smart Ways is designed to serve as a hands-on tool that helps companies act, not only learn. Part 1 includes a set of introductory texts.
Smart Ways Ticino for Food
There is no question that food is fundamental to the traveler experience but also to the footprint that the tourism economy can have on a place.
Tactic 2
Make local appealing
Tactic 3
Make local top of mind at decision point
How to measure and confirm change in demand for local?
Behavioural tactics can work differently in different contexts. This is why it is important to test measures before a complete rollout.
Tactic 4
Make green appealing and desirable
Tactic 5
Make green a factor at decision point
How to measure and confirm change in demand for green?
Behavioural tactics can work differently in different contexts. This is why it is important to test measures before a complete rollout.
Smart Ways for Accomodation
Accomodation service is a fundamental piece the traveler experience. Here is how to make it also a sustainable one.
Tactic 6
Discourage unnecessary washing and cleaning
Tactic 7
Eliminate single-use everything
How to measure and confirm desired change in behaviour?
Behavioural tactics can work differently in different contexts. This is why it is important to test measures before a complete rollout.
Tactic 8
Make tap water preferred
How to measure and confirm desired change in behaviour?
Behavioural tactics can work differently in different contexts. This is why it is important to test measures before a complete rollout.
Smart Ways Ticino for Experiences
Extraordinary experiences can steal the mind and heart of travelers forever. They can also be adjusted to make sustainability automated and easy.
Tactic 9
Make sustainability part of the experience
Tactic 10
Bring wellbeing to awareness
How to measure and confirm desired changes?
Behavioural tactics can work differently in different contexts. This is why it is important to test measures before a complete rollout.
Some Closing Words
Small changes, big outcomes. While small changes seem to be insufficient to tackle the significant complexities in the sector, they can lead to changing norms.