This project was conceived during conversations with our collaborators about the knowledge gap that prevents tourism professionals from benefiting from the growing body of knowledge about human behavior. We designed this project together to overcome this gap through targeted efforts in three main directions. First, we are forming a virtual community of practitioners, experts and researchers interested in behavioural science and tourism who will form a critical mass of professionals interested in benefiting from the advances of behavioural science. Second, we are building a living knowledge hub with resources on applying behavioural insights to address different tourism sustainability challenges. Third, we are planning a series of webinars devoted to knowledge sharing and peer-to-peer learning about the application of behavioural science to tourism. You can learn more about the project from its website.