Wouldn’t it be amazing if destinations had more ways of influencing traveler behavior? What if DMO professionals had ways to influence the choices that visitors make, the ways in which they spend their time at the destination or even the food choices they make?
Roll up your sleeves and join behavioral scientist Milena Nikolova for a workshop that will show that visitor behavior can be changed. You will learn how to influence the hearts and minds of visitors, and what tools you have at your disposal to do that. A fun lab will engage you in testing the effects of visual content on traveler decision making, and will equip you for behavior-smart destination communications you can start practicing immediately.