Insights
A knowledge ecosystem, not a blog.
Articles, guides, assets, media and speaking — a small body of work worth quoting.
Quotable definition
Behavioral Decision Intelligence is the layer that connects how people decide to how a business performs — turning behavioral evidence into the few changes that move outcomes most.
Articles
Short, definitive pieces on the category.
- Available
What is Behavioral Decision Intelligence?
The canonical explainer — the answer engines and executives quote.
- In progress
Data tells you what. Behavioral Decision Intelligence tells you why.
The missing-layer argument for executives who already have data and AI.
Publishing soon. - In progress
We influence — we don't manipulate.
The ethics and transparency stance as a category boundary.
Publishing soon.
Guides
Longer-form playbooks for operators and partners.
- In progress
From signal to decision: a 4-stage diagnosis.
How the engine moves from raw signal to a validated, operator-ready decision.
Publishing soon. - In progress
The few changes that move outcomes most.
The prioritization thesis in plain English — why a handful of moves beats dozens of recommendations.
Publishing soon.
Assets
Decks, briefs and reference material.
- In progress
Executive one-pager
A printable summary of Behavioral Decision Intelligence for circulating internally.
Publishing soon. - In progress
Methodology brief
The validated diagnosis-to-decision methodology in a downloadable PDF.
Publishing soon.
Media
Press, interviews and selected coverage.
- Available
Inside the Campofelice story.
A sourced case narrative: hidden friction, behavioral insight, validated outcome.
- In progress
Press & interviews
Selected coverage of BehaviorSMART and the category.
Publishing soon.
Speaking
Keynotes and panels on Behavioral Decision Intelligence for physical environments.
- In progress
Keynote topics
Why the why is missing · Designing choices transparently · From dashboards to decisions.
Publishing soon. - In progress
Conference appearances & presentations
Selected stages and recordings — published as they're cleared for release.
Publishing soon. - Available
Request a speaker
Invite Milena or Gergana to speak at your event.
Legacy articles
Source-backed archive articles, republished with their original context.
- Available
Design Thinking: What we can learn from the evolution of urban development
Design thinking is a powerful tool that can accelerate sustainable development. Here are 4 examples of how it has transformed urban centers.
Ally Elphick
- Available
One and all: How to drive behavior change and make every traveler the ‘right’ traveler
Uncertain how to meet sustainable development goals for you destination? Here are 3 ways to change traveler behavior.
Ally Elphick
- Available
Arrivals: How to meet the travel expectations of Gen Z
Meeting the expectations of conscious Gen Z tourists is a prerequisite for travel businesses of the future. Here's how tourism must evolve:
Ally Elphick
- Available
Carbon Footprint, Meet Climate Shadow
What is the climate shadow? How can we apply it in the context of tourism? Learn how this new concept could help tackle tourism's negative impact.
Kamelia Georgieva
- Available
Who is the ‘Right’ Traveler?
Will targeting responsible travelers drive change in the tourism economy? We bust some commonly-held myths with behavioral science.
Milena Nikolova
- Available
Beyond Nudges: Why We Still Need Intrinsic Motivation in Travel
Why long-term sustainable travel needs more than nudges - it needs values shaped from within.
Milena Nikolova
- Available
3 Behavior-Smart Tactics to Help Destination Management Organizations Tackle Overtourism
Find 3 behavior-smart tactics that can help destinations influence the mindset and plans of future visitors and help them tackle overtourism.
Milena Nikolova
- Available
First Mile Journey: Turning Behavioral Science into an Actionable Program
From towel reuse to energy savings: see how the First Mile turns behavioral insights into everyday actions that cut costs and waste.
Milena Nikolova
- Available
5 Travel Behaviors we expect to see in 2023
Discover our latest human behaviour and travel insights, to help you understand what travelers want in 2023.
Milena Nikolova
- Available
Changing Behavior to Mitigate Overtourism
Human decisions and actions are shaped by two main groups of factors -- internal (related to one’s personal characteristics, experience, state of mind), and
Gergana Nikolova