Making Sustainability Non-Negotiable and Effortless for Travelers



Make sustainability a permanent element of Up Norway’s offering without overwhelming travelers




UpNorway is one of the forward-looking and ambitious operators using cutting-edge technology to design and facilitate tailor-made self-guided experiences in Norway. While sustainability is a core value for the company, they needed support in figuring out how it can be integrated across the entire portfolio of offerings without overwhelming the traveler with too many efforts and rules they should follow to keep their footprint at bay. The work we did together helped the Up Norway  team understand why travelers sometimes pay less attention to sustainability and how the experience can be designed in a way that meets the highest standards of responsibility while keeping travelers focused on the enjoyment of their experience.