Milena S. Nikolova, PhD

Milena S. NikolovaChief Behavior Officer

Milena is an expert and researcher in behavioral economics in tourism with a global professional network and experience gained across four continents. She has worked on projects covering various aspects of sustainable tourism development, business and market development, policy and planning, learning and education, as well as entrepreneurship and innovation.

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Bård Jervan

Bård JervanMIMIR AS/ BeSmart Nordics

Bård Jervan (born in 1957) is an entrepreneur, senior partner at MIMIR AS, and co-founder of BeSmart Nordics. He is a senior expert in sustainable tourism development with over 20 years of experience across the Nordics. Bård has lead numerous projects and initiatives focused on innovation-driven tourism development, cluster formation, and new strategy development. He is an avid sailor, fond of the sea and jazz.

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