Milena S. Nikolova, PhD
Chief Behavior Officer
Knows how people really think and act, and what this means for sustainability and market success.
Climate & Sustainability Sociologist
Data Strategy, Analytics & Science
MIMIR AS/ BeSmart Nordics
Knows what works in the Nordics and why it is at the forefront of sustainability innovation.
Behavioural economist and researcher
Knows how to account for human behaviour and design reliable experiments.
Business Development & Co-Founder
Turns opportunities into behavior-smart projects.
Anastas Kalaydziev, MBA
Knows smart management of financial resources.
Web design and SEO specialist
Creates amazing digital content and manages BehaviorSMART’s online presense.
Project Coordinator/ BehaviorSMART
Knows how to visualise ideas and beautify BehaviorSMART’s conent.