Behavioral Optimisation for Businesses in Västmanland Region
Västmanland Region is one of the beautiful regions located in Central Sweden. While it is relatively small in territory compared to most other regional tourism destinatinations in the country, it is super ambitious and bold in experimenting with innovative approaches towards tourism promotion and sustainability. The work we did with the tourism authorities in Västmanland Region aimed to increase the behavioral culture of local tourism businesses and equip them with behaviorSMART™ tools that can improve their commercial success as well as support their sustainability efforts.
Making Sustainability a Non-Negotiable Element of the Traveler Experience
UpNorway is one of the forward-looking and ambitious operators using cutting-edge technology to design and facilitate tailor-made self-guided experiences in Norway. While sustainability is a core value for the company they needed support in figuring out how it can be integrated across the entire portfolio of offerings without overwhelming the traveler. The work we did together helped the team understand why travelers sometimes pay less attention to sustainability and how the experience can be designed in a way that meets the highest standards of responsibility while keeping travelers focused on the enjoyment of their experience.