Policy Institution

Policy Institution

BehaviorSMART™ thinking can be exceptionally powerful in informing policy design. Behaviorally informed policy adjustments can facilitate the transition towards desired behavioral norms among destination stakeholders (including travelers) or can enhance sustainability interventions through formal behavioral incentives or barriers.

Innovative models, which are successfully applied to policies in sectors such as finance, taxation, and healthcare can be applied to tourism as well. These can revolutionize how governments approach the footprint of the tourism economy, prevent undesired impacts, or place local resident wellbeing at the heart of the tourism system.