The First Mile^TM for Tourism Destinations

This is a four-week three-module hands-on program that offers a deep dive into the ways in which The First Mile^TM approach can help tourism destinations optimize their sustainability or net zero journeys. A mix of lectures, discussions and hands-on activities will ensure effective learning and preparedness to apply First Mile^TM tactics after the program. Lab sessions and one-on-one consultations will ensure that each participant can arrive at specific solutions that are relevant to the specific context at their destination. Sessions will cover the application of The First Mile^TM solutions in:

• destination portfolio and offerings
• business tactics applied by local suppliers
• destination marketing and outreach
• industry support and capacity building
• strategic planning, policy and regulation

Each of the three modules is 90 minutes, which will be delivered live. A self-paced at-home task will be included between sessions 2 and 3 to enrich the content covered during the live sessions and to ensure maximum relevance to real-life context. The task will be tailored to your destination needs and specifics. Recommended readings and multimedia materials will give participants the chance to further build on their learning. Visual recording during the training will be provided to provide appealing and effective synthesis of the key insights and lessons learned. A 30-minute one-on-one consultation will be available for each lab participant after the end of the third session.