exciting content that is directly applicable to your destination realities
The First MileTM Lab for Tourism Destinations
Our May edition is now closed for registrations. Please consider reserving a spot for the program in Fall 2022.
Description
This is a four-week three-module hands-on program that offers a deep dive into the ways in which The First MileTM approach can help tourism destinations optimize their sustainability or net zero journeys. A mix of lectures, discussions and hands-on activities will ensure effective learning and preparedness to apply First MileTM tactics after the program. Lab sessions and one-on-one consultations will ensure that each participant can arrive at specific solutions that are relevant to the specific context at their destination. Sessions will cover the application of The First MileTM solutions in:
- destination portfolio and offerings
- business tactics applied by local suppliers
- destination marketing and outreach
- industry support and capacity building
- strategic planning, policy and regulation
Each of the three modules is 90 minutes, which will be delivered live. A self-paced at-home task will be included between sessions 2 and 3 to enrich the content covered during the live sessions and to ensure maximum relevance to real-life context. The task will be tailored to your destination needs and specifics. Recommended readings and multimedia materials will give participants the chance to further build on their learning. Visual recording during the training will be provided to provide appealing and effective synthesis of the key insights and lessons learned. A 30-minute one-on-one consultation will be available for each lab participant after the end of the third session.
Benefits
Money-back Guarantee
We are certain that this program will unpack many benefits for you professional expertise and your destination but we want you to have peace of mind. If you start the course and feel that the content is not a strong fit for you (or your destination), you have 14 days to terminate the program and ask for a refund.
Upcoming Editions
Our pilot edition (May 2022) is now closed for registrations.
Fall 2022
The next edition of The First MileTM Lab for Destinations will run in October/ November 2022. The price for the program is 950,- EUR*.
If you are interested in joining us you can reserve your spot now or contact us for more details.
*If you represent a destination from an emerging market and are interested in this course, please note that we may be able to provide a special rate. Contact us for confirmation.
2023 editions to be announced in the near future.
The First MileTM Activation Program for Destinations
This is an advisory program that involves working with your destination to design and execute a First MileTM effort shaped around the specific sustainability and net zero goals of your destination. Contact us to express interest and schedule an exploratory call so we can establish how an activation program can work for you and maximize the return of your investment.
Interested? Contact us for exploratory call