exciting content that is directly applicable to your market realities
The First MileTM Lab for Businesses
Our May edition is now closed for registrations. Please consider reserving a spot for the program in Fall 2022.
Description
This is a four-week three-module hands-on program that offers a deep dive into the ways in which The First MileTM approach can help your travel business optimize its sustainability footprint or net zero journey. A mix of lectures, discussions and hands-on activities will ensure effective learning and preparedness to apply First MileTM tactics after the program. Lab sessions and one-on-one consultations will ensure that each participant can arrive at specific solutions that make sense for their specific business context. Sessions will cover the application of The First MileTM solutions in:
- product and service design
- smart pricing
- marketing and communications
- client relations
- staff management and communications
Each of the three modules is 90 minutes, which will be delivered live. A self-paced at-home task will be included between sessions 2 and 3 to enrich the content covered during the live sessions and to ensure maximum relevance to real-life context. The task will be tailored to your business needs and interests. Recommended readings and multimedia materials will give participants the chance to further build on their learning. Visual recording during the training will be provided to provide appealing and effective synthesis of the key insights and lessons learned. A 30-minute one-on-one consultation will be available for each lab participant after the end of the third session.
Benefits
Money-back Guarantee
We are certain that this program will unpack many benefits for your company but we want you to have peace of mind. If you start the course and feel that the content is not a strong fit for your business, you have 14 days to terminate the program and ask for a refund.
Upcoming Editions
Spring 2022
Our pilot edition (May 2022) is now closed for registrations.
Fall 2022
*If you are a small tourism business from an emerging market, we may be able to provide a special rate. Contact us for confirmation.
The First MileTM Activation Program for Businesses
This is an advisory program that involves working with your business to design and execute a First MileTM effort shaped around the specific sustainability and net zero goals of your business.