The First Mile^TM for Businesses

This is a four-week three-module hands-on program that offers a deep dive into the ways in which The First Mile^TM approach can help your travel business optimize its sustainability footprint or net zero journey. A mix of lectures, discussions and hands-on activities will ensure effective learning and preparedness to apply First Mile^TM tactics after the program. Lab sessions and one-on-one consultations will ensure that each participant can arrive at specific solutions that make sense for their specific business context. Sessions will cover the application of The First Mile^TM solutions in:

• product and service design
• smart pricing
• marketing and communications
• client relations
• staff management and communications

Each of the three modules is 90 minutes, which will be delivered live. A self-paced at-home task will be included between sessions 2 and 3 to enrich the content covered during the live sessions and to ensure maximum relevance to real-life context. The task will be tailored to your business needs and interests. Recommended readings and multimedia materials will give participants the chance to further build on their learning. Visual recording during the training will be provided to provide appealing and effective synthesis of the key insights and lessons learned. A 30-minute one-on-one consultation will be available for each lab participant after the end of the third session.