The First MileTM is a start-it-smart program that is designed to produce or enhance your first successes on the journey towards any sustainability goal. Whether you desire to reduce waste, improve energy and water consumption, increase local buying, we will work with you and the local industry to map and execute low-investment, easy-to-adopt and impactful adjustments across the supply chain that produces immediate effects through small behavior changes.
It is clear that sooner or later all destinations need to make the transition to a sustainable tourism economy that generates more benefits for the local place and communities while leaving a zero footprint. This transition does not have to be daunting, investment-heavy and extended somewhere into the distant future. Progress along any of the 17 Sustainable Development Goals (SDG) is possible through a wide set of smart changes that we can start making now with minimum resources and within the existing context.
The First MileTM is a journey of doing now rather than preparing to act in the future. Applying our unique blend of expertise in sustainability, tourism and human behavior, we work with your destination team and local stakeholders to execute and enable immediate successes through smart behavior changes.
Among the tactics we apply are behavior-smart adjustments of how information is presented, what are the default options, how choices are structured, what incentives come with choices, etc.
The First MileTM engages your destination travel businesses in a carefully designed journey that catalyzes action and immediate results.
…offer carbon offsetting options to their customers and only a few will proactively choose to offset their trips… or the operator can inform its clients that carbon offsetting is included in every package by default and the vast majority will end up offsetting.
…encourage attendees to choose vegetarian options from buffets during the event in order to lower its carbon footprint or they can make the entire event meat-free and use creative menu design to make food options diverse while significantly lowering carbon footprint.
…post room cards to inform guests that by giving up daily room clearing they will have a positive impact on the local environment, which many will ignore, or it can offer guests a voucher for a free dessert for the days on which they choose to give up a room clean to increase the appeal of this option.
…use different messages to invite guests to reuse their towels and rely on their attention or it can transition to changing towels every three days by default and effectively lower the use of detergents, preserve water and energy, and achieve savings.
Estimated time for implementation: 3-9 months
Price for standard program: EUR: 25,000 (plus travel costs)
Standard program parameters:
Achieving sustainability goals will take a set of solutions, including behavior-change, policy adjustment, new infrastructure and technology, all of which require smart and strategic planning for the longer-term. If you would like to walk the First MileTM while also planning for the future, we can help.
We have strategic partnerships with leading experts on sustainability and climate action for tourism. Together with them we can deliver an integrated First Mile / Next MileTM format that combines activation of immediate results with sustainability strategy development. While our behavioral expert team supports you in identifying and executing First MileTM tactics that produce immediate sustainability optimisation, the experts from our partner organisations can launch a strategic process helping you put together a relevant sustainability plan that outlines your long term journey towards achieving any SDG.
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