The First MileTM Net Zero is a start-it-smart program that is designed to produce your first successes on the journey towards carbon neutrality. We work with you and the local industry to map and execute low-investment, easy-to-adopt and impactful adjustments across the supply chain that produce immediate effects through small behavior changes.
Climate action does not have to be daunting, investment-heavy and extended into the distant future. There are many smart changes that we can make now with minimum resources and within our existing realities.
The First MileTM is a journey of doing now rather than preparing to act in the future. Applying our unique blend of expertise in sustainability, tourism and human behavior, we work with your destination team and local stakeholders to execute and enable immediate successes through smart behavior changes.
Among the tactics we apply are behavior-smart adjustments of how information is presented, what are the default options, how choices are structured, what incentives come with choices, etc.
The First MileTM follows a carefully designed journey that catalyses action and immediate results.
Estimated time for implementation: 3-9 months
Price for standard program: EUR: 25,000 (plus travel costs)
Standard program parameters:
If you are a fellow signatory of the Glasgow Declaration on Climate Action in Tourism, you are looking for ways to meet your climate action plan commitment. Reaching net zero will take a set of solutions, including behavior-change, policy adjustment, new infrastructure and technology, all of which require smart and strategic planning for the longer-term.
This is why we have partnered with the leading experts on climate action for tourism – The Travel Foundation. Together with their team of experts we can deliver an integrated First Mile / Next MileTM format that combines immediate results with climate action strategy development. While our behavioral expert team supports you in identifying and executing First MileTM tactics that produce immediate carbon optimisation, the experts from The Travel Foundation can launch a strategic process helping you put together a relevant climate action plan that outlines your long term journey towards Net Zero goals.
