The First MileTM program is designed to accompany destinations and business clusters in making a smart start on their transition towards Net Zero or Sustainability to achieve First MileTM results. Based on targeted, easy-to-implement, low-investment adjustments the program produces optimisations in local tourism’s footprint based on small changes in behavior and choice making.
…offer carbon offsetting options to their customers and only a few will proactively choose to offset their trips… or the operator can inform its clients that carbon offsetting is included in every package by default and the vast majority will end up offsetting.
…encourage attendees to choose vegetarian options from buffets during the event in order to lower its carbon footprint or they can make the entire event meat-free and use creative menu design to make food options diverse while significantly lowering carbon footprint.
…post room cards to inform guests that by giving up daily room clearing they will have a positive impact on the local environment, which many will ignore, or it can offer guests a voucher for a free dessert for the days on which they choose to give up a room clean to increase the appeal of this option.
…use different messages to invite guests to reuse their towels and rely on their attention or it can transition to changing towels every three days by default and effectively lower the use of detergents, preserve water and energy, and achieve savings.
Learn more about how our First MileTM program can activate progress towards your goals with immediate results through the cumulative effects of behavior-smart optimisations. Whether you want to see results with your climate action efforts or a sustainability area such as reduction of plastics, increase of local spending or saving water and energy, The First MileTM can produce results within just a few months.
Choose whether you are interested in immediate progress with NET ZERO or SUSTAINABILITY efforts to read more about the parameters of The First MileTM.
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