Smart WaysTM is designed for ambitious destinations and clusters interested in making sustainability in their tourism economy non-negotiable.
The program operationalises smart improvements based on practical, easy-to-apply and investment-light tactics that use behavior change to make sustainability the most likely choice across the local supply chain.
…by posting signs inviting clients to be mindful of energy consumption while they are enjoying their leisure activities or…. they can automatically adjust temperature levels to thresholds that do not have any impact on the clients’ sense of temperature but lower energy consumption.
….by lowering their prices, which will lead to lower profitability and perception that local wine is cheaper or… they can adjust the design of the menu to emphasize the strong benefits of local wines, encouraging more guests to choose them and pay regular prices based on increased appeal.
….by asking its clients to refrain from buying water in single-use plastics and relying on their discretion or… they can include a reusable bottle gifted at the start of the experience as part of activity package and include in the itinerary water refill stops, which will eliminate the need for clients to consider buying water in single-use plastics.
…by asking clients to consider stopping over for lunch at one of the local farms along the main biking route or… they can create an all-inclusive package that includes a fresh-off-the-garden lunch that automatically drives revenues in the local economy while also increasing the experiential benefits for their clients.
We brought Milena in as a consultant, and for about a year she led us on an amazing and inspiring journey where we worked with tourism companies as well as on a destination level, with the aim of implementing the science of Behavioral Economics as an engine and foundation for the balanced growth of companies and destinations. Milena held seminars and workshops for our team and for tourism companies in our region. She led us through the process of identifying the most suitable behavioral solutions and nudging techniques for our context. Based on her previous knowledge and the findings from our local research, Milena developed a hands on, easy to use manual for tourism companies and destinations, which we published and continue to use. We called this publication “Smart Ways” and it’s a manual with behavior-smart solutions for increased profitability and sustainability in the tourism industry. The manual is now an important tool in our business development sessions with company owners. We often get questions about the manual and our work with behavior-smart solutions from other regions and countries, and we are happy to share. I highly recommend Milena’s services as a very good investment for successful and balanced regional destination growth.
If we are looking at the future with awareness that sustainability should be non-negotiable, then why not leapfrog our efforts by making sustainable options the default and minimizing the likelihood for irresponsible choices?
Smart WaysTM (Sustainability by Design) helps destinations and business clusters automate sustainability and make it part of the design rather than an option that travelers might sometimes select.
Smart WaysTM is a journey of making sustainability happen now simply by doing things smarter.
Applying our unique blend of expertise in sustainability, tourism and human behavior, we work with your destination team and local stakeholders to make sustainable options the most likely choices.
Among the tactics we apply are:
The First MileTM engages your destination in a carefully designed journey that catalyzes action and immediate results.
Estimated time for implementation: 9-12 months
Price for standard program: EUR: 35,000 (plus travel costs)
The Business add-on includes the roll out of a package of up to ten business tactics for local tourism businesses along with the sustainability package. The Smart WaysTM business tactics cover areas such:
Smart WaysTM Business is available as an add-on to the main program or as a standalone Smart WaysTM program devoted only to business and commercial tactics.
Price for add-on format: EUR 10,000
Price for standalone format: EUR 25,000*
*see “Standard Budget, Timeline and Scope” section for full details
The Policy Design add-on supports destinations in developing smart policy approaches that can complement Smart WaysTM sustainability tactics with relevant policy techniques. The key elements of a Smart WaysTM Policy Design add-on component are:
Smart WaysTM Policy Design is available as an add-on to the main program or as a standalone Smart WaysTM program devoted only to policy analysis and design.
Price for add-on format: EUR 18,000
Price for standalone format: EUR 35,000*
*see “Standard Budget, Timeline and Scope” section for full details