The Market Mentality Lab is designed to bring destinations up to speed with the current nature tourism market trends, dynamics and directions. It supports destinations and businesses in adapting to changes in the market, strengthening the tourism offers and planning for the future of tourism.
Designed and delivered in collaboration with
The nature travel market, as well as the broader travel industry, has witnessed major shifts in market dynamics, demands and travel patterns over the last two years.
Many of the changes require new market and management approaches because they present new challenges but also shape new economic opportunities for individual tourism businesses and for destination ecosystems.
Making sense of these new market dynamics requires a structured process of accelerated mapping of new challenges and opportunities, and targeted identification of relevant actions and tactics. We call this adopting a market mentality that aligns thinking with current realities.
The nature travel market, as well as the broader travel industry, has witnessed major shifts in market dynamics, demands and travel patterns over the last two years. The The Market Mentality lab is designed as an accelerated process that helps destinations and local industry networks update their knowledge on markets, appreciate how nature travelers think and act, as well as make practical ‘tweaks’ to their current operational and pricing models to take advantage of opportunities in the nature tourism market of today and tomorrow.
The key components of the Market Mentality Lab are:
Interested in learning more about the Sustainability Innovation Lab or our connected programs?
Estimated time for implementation: 6-8 weeks
Price: EUR 9 000 (for a standard package) + travel
The lab is the first step in a broader program, designed to help nature tourism destinations and operations plan, strengthen and enhance the travel experiences they offer. The lab can be followed by a process of profiling the new post-crisis traveler in order to optimise the alignment of local offerings with the most up to date demand realities. Building on steps 1 and 2 a participatory process produces a hands-on reality-grounded plan for future-proofing the destination.
Interested in learning more about the Market Mentality Lab or our connected programs? Contact us to set up a discovery call at hello@behavior-smart.com.
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