The nature travel market, as well as the broader travel industry, has witnessed major shifts in market dynamics, demands and travel patterns over the last two years.
Many of the changes require new market and management approaches because they present new challenges but also shape new economic opportunities for individual tourism businesses and for destination ecosystems.
Making sense of these new market dynamics requires a structured process of accelerated mapping of new challenges and opportunities, and targeted identification of relevant actions and tactics. We call this adopting a market mentality that aligns thinking with current realities.