DestinationWELLBEINGTM is designed for destinations and clusters that want to place human wellbeing at the center of their tourism economy.
We work with you and the local industry to execute operational and experience design adjustments that make travelers and tourism workers healthier and happier.
…we can create device-free spaces at accommodation facilities or attractions to nudge guests to engage in mindful leisure moments.
….we can make an effort to emphasize the health benefits of local foods, herbs and produce.
….we can adjust the design of city experiences to increase the share of attractions that are visited by foot rather than motorized vehicles.
In the post-COVID-19 realities it is impossible for a tourism company or destination to claim that it is responsible if it does not proactively seek to eliminate risks for the wellbeing of travelers, tourism workers and residents.
DestinationWELLBEINGTM works with destination stakeholders to help adjust their operations and offerings to activate wellbeing effects along with profitability and sustainability.
DestinationWELLBEINGTM is a journey of activating wellbeing effects through easy, smart and low-investment adjustments across the portfolio of local offerings.
Applying our unique blend of expertise in tourism and human behavior, we work with your destination team and local stakeholders to make wellbeing a pillar in the local tourism economy.
The key ingredients of DestinationWELLBEINGTM are:
Estimated time for implementation: 9-12 months
Price for standard program: EUR: 42,000 (plus travel costs)*
Standard program parameters:
*Program parameters and budget can be adjusted based on destination specifics and needs.
Interested in learning more about the Sustainability Innovation Lab or our connected programs?