Destination and Clusters

Smart Ways^TM

WHAT IF you can accelerate sustainability by making it a non-negotiable principle of doing business and serving travelers?

Smart WaysTM is an acceleration program that is designed to fast-track sustainability by making it the seamless and easy choice for travelers, tourism workers and local entrepreneurs. We work with you and the local industry to map and execute easy-to-implement and low-investment adjustments in business operations and traveler experiences that make sustainability the most likely choice.

DestinationWELLBEING^TM

WHAT IF you can place human wellbeing and happiness at the core of your destination’s portfolio and the local tourism economy?

DestinationWELLBEING^TM is a hands-on program that works with your destination to make human wellbeing a targeted effect of traveler experiences and business operations. We will work with you and the local industry to execute operational and experience design adjustments that make travelers and tourism workers healthier and happier. A strategic component outlines some smart interventions that the destination can undertake in the near future, including to improve the desirability of the tourism profession.

Sustainability Innovation Lab

WHAT IF there is a way to quickly map the opportunities to extract benefits from the new sustainability realities unlocked by the pandemic?

This lab is designed to support nature-based destinations in a rapid reinvention and smart adjustment of their product portfolios to ensure that they are in line with the most current sustainability trends. While the crisis placed an overwhelming pressure on the tourism market, it also generated new opportunities that are especially relevant to destinations with abundant natural resources.

Custom Advisory Programs

We can design a custom advisory program to address challenges that are specific to your destination. Anything that happens in a destination involves human behavior. A behavior-based approach can help understand the human decisions and actions that are at the root of a problem, and can inform solutions that modify the decisions and actions in a desired way. Our custom programs can help understand the root of the challenge you are facing and outline actionable interventions that can help resolve it.

DestinationSMART Training Series

Our DestinationSMART training series includes a portfolio of programs that enable destinations to advance sustainability and market success.