How can we ACTIVATE a transition to a new journey that leads to the desired outcomes?
The third step of the process is about generating a set of possible behavioral mechanisms that can be applied to achieve the desired behavioral change.
This phase of the work process leans on the most up-to-date knowledge in behavioral sciences to identify relevant incentives and barriers that can help remodel the target behavioral journey. The identification of the relevant behavioral mechanisms involves analysis of the applicable mechanisms in terms of resources, required time, and other characteristics that determine relevance in the particular context. Based on practical consideration and applicability, this step concludes with a small set of priority interventions, which will be tested.
Among the ways to minimize the likelihood that guests will forget is to incorporate reminders at the appropriate moments or to increase the importance of wearing a mask. The first can be done with special signs, with audio reminders or with verbal reminders by the guide but a careful analysis reveals that signs and audio reminders cannot be installed at historical sites as this is technologically impossible. Guides are focused on many of their other responsibilities so they cannot remind about masks. Therefore the most relevant approach seems to be to increase the importance of masks by adding personal information about the guide and his family and linking mask to their safety.