In The Media
The BehaviorSMART In the media space includes media articles and resources where our team was quoted and that provide coverage to activities with our involvement. Articles, which are available online are linked and accessible below.
The BehaviorSMART In the media space includes media articles and resources where our team was quoted and that provide coverage to activities with our involvement. Articles, which are available online are linked and accessible below.
July, 2021
…”In addition to this, Ticino’s Sustainability manager, Veronica Lafranchi commented: “By seeing where the world is going and by getting inspiration at ATWS in Goteborg and Milena Nikolova’s session on Behaviour-Smart Thinking, we at Ticino Tourism Board also decided to propose that this 2022 ATWS is an entirely vegetarian summit, with the aim of showing that changes are possible. It’s just a matter of will and breaking old habits.””…
April, 2021
…”Milena Nikolova, author of Behavioural Economics for Tourism, sees these new experiences as a clever way to keep brands alive and top of mind. “A crisis is actually a good time to be super smart about your marketing and maintain visibility,” she says. “By finding a creative way to adapt, these airlines can work on their brand identity, which is going to be important when the market recovers because the competition will be fierce.”…
April, 2021
…”The close was delivered by Milena Nikolova who talked about spendshift and talked about cost flipping — a behavioral strategy involving the repurposing of funds from handling undesired costs to preventing undesired behaviors altogether.”…
March, 2021
…”Second, we know that people don’t act in logical ways. BehaviorSMART founder Milena Nikolova, an expert in behavioral economics in tourism contexts, has made it clear that people don’t necessarily think, act, or make decisions the way they say they will or that we think they will. Knowing this, we can not simply suggest to people that they act in a more responsible way and expect it to happen.”…
March, 2021
We’d also like to thank the five Roots to Recovery external advisors who donated their time and considerable expertise to support the project:
March 2021
This talk will engage the audience in exploring how behavior-smart thinking can help tourism businesses accelerate recovery and adopt a new mission – making people and societies healthier and happier. Hands-on examples will demonstrate that while this is a big idea, every business can contribute through easy-to-apply solutions that make them more human happiness-centred than ever before.
August, 2020
…”Travel consumer behaviour expert Milena Nikolova makes a similar point about the need for hygiene, but suggests that if “it’s too obvious or in their face, it’s going to have a negative impact. There are going to be some smart, innovative techniques to find the balance, and this is even more crucial for HNWIs.” .. “We are going to see a rise of experiences that are luxury in their essence but also in their very nature,” explains Nikolova”….
June-Nov, 2020
…”Traveler behavior will be impacted significantly. Obviously, different segments will respond differently and will change in different ways but there are a few characteristics of the post-COVID-19 traveller that we can expect will apply to the majority of the consumers.”….
October, 2019
“The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep below the surface, biases that remain dormant until context or circumstances wake them up. Not necessarily the agent of free will we tend to believe it is, the brain can be nudged in invisible ways to make irrational moves — or brilliant ones. This was the backdrop to the fascinating presentation at Adventure Travel World Summit 2019 by behavioral researcher and the Adventure Travel Trade Association’s (ATTA) director of knowledge and AdventureEDU, Milena Nikolova. “….