Behavior-Smart Sustainability

Story

Innovation Norway launched its Global Growth Scandinavian Tourism program to boost the performance of its top-performing tourism companies in the area of sustainability. The program selected 12 businesses, which received targeted support and mentoring as part of a 6-month program to further strengthen their leadership and transform them into role models for businesses across Norway. BehaviorSMART was engaged in designing and delivering a module of the program that presents participating companies with tactics that make sustainability a non-negotiable element of their offering. Through a combination of hands-on activities companies were trained to apply practical tactics that account for how travelers think, decide and act, and that make sustainable choices most likely.