ATWS 2022
3-6 October 2022
Why BehaviorSMART team is attending
Inspiration – People – Places.
As a believer in human-centered thinking we know that magic happens when we meet and talk in person, ideally at a stunning place. We know that the Adventure Travel World Summit in Lugano brings all these magical elements together. We cannot wait to meet other like-minded travel professionals who are exploring the paths to a better and smarter future of travel.
We are eager to share what we have learned from our most current efforts with companies and destinations, and how we help them walk the first miles in their sustainability, net zero and regenerative tourism efforts.
Let’s connect.
BehaviorSMART Team attending
Milena S. Nikolova, PhD
Knows how people really think and act, and what this means for sustainability and market success.
Nahuel Furrer
Makes partners see how BehaviorSMART can power their success.
About BehaviorSMART
BehaviorSMART is a boutique provider of advisory services grounded on knowledge about human behavior. We help travel companies and destinations use human psychology insights to make sustainability intuitive and non-negotiable.
BehaviorSMART currently uses knowledge about human behaviour to design and execute solutions that make tourism more commercially successful and sustainable in Switzerland, Norway, Sweden, Iceland, Scotland, and other leading destinations.
Ecosystem of services
Advisory Services
Digital Platform
BehaviorSMART works with entrepreneurs, destinations and tourism professionals to trigger behavioral change and enhance tourism’s desired impacts on people, businesses and places.
Training & Education
Whether you seek to improve sustainability and climate action or strengthen your performance on the market, our training programs provide entrepreneurs, destination authorities and travel professionals with hands-on preparedness for result-driven, easy to apply interventions that are grounded on realistic understanding of how human behavior works.
Our programs are with activation design that:
ensures that content is customised
generates on-the-spot ideas for follow up action
provides tools and facilities for execution
Advisory Services
Our unique blend of knowledge in tourism, sustainability and behavior change can power a wide variety of programs for destinations, business clusters and individual companies.
Some of the ways we support our partners:
- working on a sustainability strategy? — we advise you on how to make it realistic from human behavior perspective
- executing sustainability efforts? — we help you start smart by walking the first mile with easy and low-investment changes
- interested in the right travelers? — we help you make more travelers the right travelers by helping change behavior in desired ways
- working on a travel-tech solution? — we advise you how to use the power of small changes and contribute to efficiency and sustainability performance
To learn more, explore our signature programs Smart Ways & The First Mile or reach out to discuss a custom solution that fits your needs.
Digital Platform
The power of small changes at scale – this is the beSMART Platform.
beSMART is born out of blending our knowledge about human behavior, our deep understanding of the travel sector and the power of digital technologies. This is our newest project bringing to the world a digital one-stop-shop for tourism companies and destinations to boost their sustainability and business performance through smart changes in human behavior and through targeted application of sustainability innovations.
or check the other events where you can meet our team.
