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Photo Credit: Caleb Jones/ UnsplasPhoto by Caleb Jones on Unsplash

Be Smart in Nature

As humans, we often act illogically… but many of our tourism systems are designed around unrealistic assumptions that people are consistently rational and logical in their decisions. Why?  The answer to these questions can frequently be…
Photo Credit: Nathan Anderson/ UnsplashPhoto Credit: Nathan Anderson/ Unsplash

Declaration

Our team at BehaviorSMART declares our shared commitment to contribute to the uniting of all stakeholders in transforming tourism to deliver effective climate action. We support the global commitment to halve emissions by 2030 and reach Net…