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Not the ‘Right’ Traveller, but the ‘Right’ Communication Strategy

You’ve put a lot of investment into adapting your tourism offering to support sustainable development goals. Now, how can you maximise the potential of these changes and engage tourists? In our final instalment in our series on the ‘Right’…
hikers lookout over valley

One and all: How to drive behaviour change and make every traveller the ‘right’ traveller

Changing tourism behaviour can feel like a mountain to climb; especially when faced with ambitious sustainable development goals. Where do you begin? In our first article about The 'Right' Traveller, we debunked some myths; revealing why pursuing…
tourists looking out over a mountain view

Who is the ‘Right’ Traveller?

Recently, it has come to our attention that those of us developing our destinations, businesses and travel products to be more sustainable are seeking an elusive traveller. One which demonstrates awareness of their environmental impact, and…
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Achieving the First MileTM in Sustainability, STEP BY STEP

We have introduced the concept of The First MileTM   previously, our signature approach to support tourism enterprises and destinations in improving their sustainability footprint through innovative behaviour change techniques. Giving the…
young woman travelling in portugal

5 Travel Behaviours we expect to see in 2023

Last year was one of highs and lows for the tourism industry. Full of optimism for the post-pandemic travel boom, but plagued by wide-scale disruption and uncertainty as the sector scrabbled to adjust after a two-year hiatus. But while there…
micromobility for sustainable tourismVlad B

Why we need travel tech to step up and tackle the intention-action gap

Recent research consistently reveals travellers want sustainable tourism, and that their appetite for it is growing; 40% of travellers wanted to make more sustainable choices than they did a year ago, and 69% view sustainable tourism as a means…
path to sustainability

The path of least resistance: Three tourism initiatives that promote sustainable travel behaviour

A UN report launched to mark 2022’s World Tourism Day in September focused on the opportunity to rethink tourism in the wake of the pandemic, acknowledging the transformational power the sector has ‘to drive recovery and influence positive…

beSMART Platform Case Study

Elements of the platform are Supported by the Norway Grants 2014-2021, in the frame of the Business Development, Innovation and SMEs, Bulgaria Programme from Innovation Norway.
Photo credit: Sven Wilhelm

The First Mile™

Behavior change can power smart progress towards sustainability that is efficient, low-investment and enables the later efforts. Focusing on the first mile of the journey makes operations smarter and more efficient but it also sets solid foundations…
Photo Credit: Anne NygårdPhoto Credit: Anne Nygård

Market Mentality

Understanding and adapting to shifts in markets and societies that will shape new opportunities for tourism destinations and businesses. The travel industry will look very different in 2025 than it did prior to 2020, but how do we reach 2025…