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Achieving the First MileTM in Sustainability, STEP BY STEP

We have introduced the concept of The First MileTM   previously, our signature approach to support tourism enterprises and destinations in improving their sustainability footprint through innovative behaviour change techniques. Giving the…
young woman travelling in portugal

5 Travel Behaviours we expect to see in 2023

Last year was one of highs and lows for the tourism industry. Full of optimism for the post-pandemic travel boom, but plagued by wide-scale disruption and uncertainty as the sector scrabbled to adjust after a two-year hiatus. But while there…
micromobility for sustainable tourismVlad B

Why we need travel tech to step up and tackle the intention-action gap

Recent research consistently reveals travellers want sustainable tourism, and that their appetite for it is growing; 40% of travellers wanted to make more sustainable choices than they did a year ago, and 69% view sustainable tourism as a means…
path to sustainability

The path of least resistance: Three tourism initiatives that promote sustainable travel behaviour

A UN report launched to mark 2022’s World Tourism Day in September focused on the opportunity to rethink tourism in the wake of the pandemic, acknowledging the transformational power the sector has ‘to drive recovery and influence positive…

beSMART Platform Case Study

Elements of the platform are Supported by the Norway Grants 2014-2021, in the frame of the Business Development, Innovation and SMEs, Bulgaria Programme from Innovation Norway.
Photo credit: Sven Wilhelm

The First Mile™

Behavior change can power smart progress towards sustainability that is efficient, low-investment and enables the later efforts. Focusing on the first mile of the journey makes operations smarter and more efficient but it also sets solid foundations…
Photo Credit: Anne NygårdPhoto Credit: Anne Nygård

Market Mentality

Understanding and adapting to shifts in markets and societies that will shape new opportunities for tourism destinations and businesses. The travel industry will look very different in 2025 than it did prior to 2020, but how do we reach 2025…
Photo credit: NeONBRANDPhoto credit: NeONBRAND

The Price is Right

Price is a very powerful signal. It goes much beyond providing information about the monetary value of a service or experience. It influences perceptions, decisions and actions in ways that remain underutilised in the travel sector. This article…
Photo credit: Jo SzczepanskaPhoto credit: Jo Szczepanska

Planning Tourism for Reality, Not Hopes and Dreams

With this week’s article we take a look at how behavior-smart thinking can enhance milestone efforts such as creating a tourism plan for a destination. We put the spotlight on the small behavioural barriers that can make a lengthy and complex…
Photo credit: Markus Spiske/ UnsplashPhoto credit: Markus Spiske/ Unsplash

Sustainable by Design - Part 2: Making Sustainability Non-Negotiable (the solutions)

  With this 2-part article we take a look at how behavior-smart thinking can provide easy and low-investment solutions to help businesses, sites and attractions make sustainability a non-negotiable principle in their operations, rather…