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tourists admiring the sunset in uttarakhand Himalayas

Responsible India: Showing how sustainability by design works

Globally, people are increasingly aware of the need to live in ways that don’t have a negative environmental impact. But, as studies consistently reveal, making sustainable choices is often perceived as harder, more inconvenient and more expensive.…

Design Thinking: What we can learn from the evolution of urban development

Here at BehaviorSMART, we talk a lot about design thinking. Design thinking can be powerful in accelerating sustainable development; it gathers insights on human behavior to synthesize more human-centered design ideas that can change the collective…

Arrivals: How to meet the travel expectations of Gen Z

The tourism industry is facing a double reckoning; its carbon footprint, and a generational shift in travel behavior. As they prioritise travel spending, Gen Z are expanding their horizons and exerting their cultural influence and expectations…

Carbon Footprint, Meet Climate Shadow

When it comes to the climate emergency, the tourism economy today faces some hard truths. Our carbon footprint is enormous - responsible for roughly 8% of the world’s global carbon emissions. But our carbon footprint is only one side of the…
swiss train travelling over viaduct

Not the ‘Right’ Traveller, but the ‘Right’ Communication Strategy

You’ve put a lot of investment into adapting your tourism offering to support sustainable development goals. Now, how can you maximise the potential of these changes and engage tourists? In our final instalment in our series on the ‘Right’…
hikers lookout over valley

One and all: How to drive behaviour change and make every traveller the ‘right’ traveller

Changing tourism behaviour can feel like a mountain to climb; especially when faced with ambitious sustainable development goals. Where do you begin? In our first article about The 'Right' Traveller, we debunked some myths; revealing why pursuing…
tourists looking out over a mountain view

Who is the ‘Right’ Traveller?

Recently, it has come to our attention that those of us developing our destinations, businesses and travel products to be more sustainable are seeking an elusive traveller. One which demonstrates awareness of their environmental impact, and…
Yoori Koo - unsplash

Achieving the First MileTM in Sustainability, STEP BY STEP

We have introduced the concept of The First MileTM   previously, our signature approach to support tourism enterprises and destinations in improving their sustainability footprint through innovative behaviour change techniques. Giving the…
young woman travelling in portugal

5 Travel Behaviours we expect to see in 2023

Last year was one of highs and lows for the tourism industry. Full of optimism for the post-pandemic travel boom, but plagued by wide-scale disruption and uncertainty as the sector scrabbled to adjust after a two-year hiatus. But while there…
micromobility for sustainable tourismVlad B

Why we need travel tech to step up and tackle the intention-action gap

Recent research consistently reveals travellers want sustainable tourism, and that their appetite for it is growing; 40% of travellers wanted to make more sustainable choices than they did a year ago, and 69% view sustainable tourism as a means…