Achieving the First MileTM in Sustainability, STEP BY STEP
We have introduced the concept of The First MileTM previously, our signature approach to support tourism enterprises and destinations in improving their sustainability footprint through innovative behaviour change techniques. Giving the…
5 Travel Behaviours we expect to see in 2023
Last year was one of highs and lows for the tourism industry. Full of optimism for the post-pandemic travel boom, but plagued by wide-scale disruption and uncertainty as the sector scrabbled to adjust after a two-year hiatus. But while there…
Why we need travel tech to step up and tackle the intention-action gap
Recent research consistently reveals travellers want sustainable tourism, and that their appetite for it is growing; 40% of travellers wanted to make more sustainable choices than they did a year ago, and 69% view sustainable tourism as a means…
The path of least resistance: Three tourism initiatives that promote sustainable travel behaviour
A UN report launched to mark 2022’s World Tourism Day in September focused on the opportunity to rethink tourism in the wake of the pandemic, acknowledging the transformational power the sector has ‘to drive recovery and influence positive…
beSMART Platform Case Study
Elements of the platform are Supported by the Norway Grants 2014-2021, in the frame of the Business Development, Innovation and SMEs, Bulgaria Programme from Innovation Norway.
The First Mile™
Behavior change can power smart progress towards sustainability that is efficient, low-investment and enables the later efforts. Focusing on the first mile of the journey makes operations smarter and more efficient but it also sets solid foundations…
Market Mentality
Understanding and adapting to shifts in markets and societies that will shape new opportunities for tourism destinations and businesses.
The travel industry will look very different in 2025 than it did prior to 2020, but how do we reach 2025…
The Price is Right
Price is a very powerful signal. It goes much beyond providing information about the monetary value of a service or experience. It influences perceptions, decisions and actions in ways that remain underutilised in the travel sector. This article…
Planning Tourism for Reality, Not Hopes and Dreams
With this week’s article we take a look at how behavior-smart thinking can enhance milestone efforts such as creating a tourism plan for a destination. We put the spotlight on the small behavioural barriers that can make a lengthy and complex…
Sustainable by Design - Part 2: Making Sustainability Non-Negotiable (the solutions)
With this 2-part article we take a look at how behavior-smart thinking can provide easy and low-investment solutions to help businesses, sites and attractions make sustainability a non-negotiable principle in their operations, rather…