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Leading Behaviour Change. Activating desired changes in the behaviour of riders, local communities and other stakeholders to respond to new living and leisure realities in India.

NorReg: A Platform for Nordic Regenerative Tourism is a program supported by the Nordic Council of Ministers and executed across several Nordic countries: Iceland, Sweden, Norway, The Faroe Islands and Greenland.
credit: Matt Howard

FIRST MILE - Supporting tourism SMEs in walking the first mile in improving their sustainability footprint through innovative behaviour change techniques.

NorReg: A Platform for Nordic Regenerative Tourism is a program supported by the Nordic Council of Ministers and executed across several Nordic countries: Iceland, Sweden, Norway, The Faroe Islands and Greenland.
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Making Sustainability Non-Negotiable and Effortless for Travelers

While sustainability is a core value for the company, they needed support in figuring out how it can be integrated across the entire portfolio of offerings without overwhelming the traveler with too many efforts and rules they should follow to keep their footprint at bay.
Photo by Charlotte Karlsen on Unsplash

Understanding the post-COVID-19 Traveler

The COVID-19 pandemic came unexpectedly for the travel industry causing dramatic shocks across the global travel sector. As a leading voice of the global outdoors and adventure tourism segment the Adventure Travel Trade Association took on the responsibility to curate and present tourism businesses and destinations within its family with insights and analyses that helped make sense of the crisis.
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Behavior-Smart Sustainability

Innovation Norway launched its Global Growth Scandinavian Tourism program to boost the performance of its top-performing tourism companies in the area of sustainability. The program selected 12 businesses, which received targeted support and mentoring as part of a 6-month program to further strengthen their leadership and transform them into role models for businesses across Norway.
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Smart Ways: Behavior-Smart Boost for a Destination Strategy

Västmanland Region is one of the beautiful regions located in Central Sweden. While it is relatively small in territory compared to most other regional tourism destinatinations in the country, it is super ambitious and bold in experimenting with innovative approaches towards tourism promotion and sustainability.
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Behavior Smart Community for Tourism (BeST)

This project was conceived during conversations with our collaborators about the knowledge gap that prevents tourism professionals from benefiting from the growing body of knowledge about human behavior.
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The First Mile: Decarbonising the Tourism Value Chain in Scotland

Our strategic partner, The Travel Foundation, is actively engaged in many of the ongoing projects accelerating the net zero journey of tourism in Scotland. One of them, in which BehaviorSMART was involved, is a co-creation pilot project exploring the development of a practical sector framework for decarbonisation of the tourism value chain through joint efforts of the public and the private sector.
Photo by Dorothea OLDANI on Unsplash

Smart Ways Ticino: Enhancing Ticino’s sustainability progress through the application of behavior-smart tactics for businesses

Ticino Region is one of the most ambitious tourism regions in Switzerland. It leads the way in optimizing the footprint of its tourism economy in line with the national-level Swisstainable strategy.

The First Mile: Making progress on the regenerative tourism journey in the Nordics

NorReg: A Platform for Nordic Regenerative Tourism is a program supported by the Nordic Council of Ministers and executed across several Nordic countries: Iceland, Sweden, Norway, The Faroe Islands and Greenland.