Our Team

Bård Jervan (born in 1957) is an entrepreneur, senior partner at MIMIR AS, and co-founder of BeSmart Nordics. He is a senior expert in sustainable tourism development with over 20 years of experience across the Nordics. Bård has lead numerous projects and initiatives focused on innovation-driven tourism development, cluster formation, and new strategy development. He is an avid sailor, fond of the sea and jazz.