You’ve put a lot of investment into adapting your tourism offering to support sustainable development goals. Now, how can you maximise the potential of these changes and engage tourists? In our final instalment in our series on the ‘Right’ Traveller, we are focusing on communication strategies, to share ideas that can drive meaningful behaviour change. […]
Changing tourism behaviour can feel like a mountain to climb; especially when faced with ambitious sustainable development goals. Where do you begin? In our first article about The ‘Right’ Traveller, we debunked some myths; revealing why pursuing this segment alone cannot deliver the transformational change needed to drive sustainable tourism economies. Because while there are […]
Recently, it has come to our attention that those of us developing our destinations, businesses and travel products to be more sustainable are seeking an elusive traveller. One which demonstrates awareness of their environmental impact, and is willing to pay more for a lighter, lower carbon, footprint. Moreover, they carry a whole array of reusable […]
Last year was one of highs and lows for the tourism industry. Full of optimism for the post-pandemic travel boom, but plagued by wide-scale disruption and uncertainty as the sector scrabbled to adjust after a two-year hiatus. But while there are still plenty of lessons to learn and service improvements to make, the great travel […]
Recent research consistently reveals travellers want sustainable tourism, and that their appetite for it is growing; 40% of travellers wanted to make more sustainable choices than they did a year ago, and 69% view sustainable tourism as a means of reducing their environmental impact. But, after two years of lockdowns, which prevented the world’s populations […]
A UN report launched to mark 2022’s World Tourism Day in September focused on the opportunity to rethink tourism in the wake of the pandemic, acknowledging the transformational power the sector has ‘to drive recovery and influence positive change for people everywhere.’ In a message to mark the day, the UN Secretary-General Antonia Guterres called […]